“Should I hire in-store marketing staff?” – this is a question that pops in the mind of most store owners at some point.
In-store marketing is a genre of marketing that is associated with physical stores. It helps promote items and provides customers with a positive shopping experience. This marketing style focuses on customer interaction to deliver a customized buying experience.
Read on to know more.
Why Should You Hire Marketing Staff At Your Store?
While some may choose a Toronto in-store marketing agency, others may want an in-house team for:
1. Better Coordination
In-store marketing staff will help you in coordinating marketing activities and will ensure that all the other staff are completing their set targets. You can also rely on them to make the right decisions in making your stores attractive to customers.
2. Proper Budgeting
Marketing personnel in the store can analyze budgets and schedule expenditures, which will lead to the efficient running of stores. They can work on specific budgets suited for your needs.
3. Smoother Team management
In-store marketers are trained in team management and performance coaching, meaning they can provide invaluable support to your in-store marketing team.
Additionally, trained marketing staff can help in recruiting, training, scheduling, coaching, and managing an in-store marketing team as and when required.
4. Creating Brand Awareness
Hiring in-store marketing staff can help you tap into new markets and reach new customers. This can build brand awareness and create a more positive image for your business.
Besides, in-store marketing staff can engage with customers and provide them with information about your products and services.
5. Increasing Foot Traffic
Lastly, in-store marketing staff can increase foot traffic in your store. They can build better personal connections with customers and make them want to choose your store over others. This can lead to increased sales and a higher level of customer satisfaction.
Cons To Be Aware About
First of all, if you are selling unique products, the marketing will need specialized knowledge and expertise. And the new staff members may not be familiar with them from the get-go. Hence, it will be hard for them to market them properly in the beginning.
As a result, you may need a lot of time to train them so that they can answer clients’ inquiries efficiently and increase customer reach.
Also, some members of the staff may not be conversant with the local market; hence, they may not be able to target prospective clients efficiently. You will have to keep a watch over the marketing team for a while to see how they go about their job.
All of this will take a big chunk of your time, which could’ve been invested in other important store operation activities.
Remember that efficient in-store marketing staff will make sure to interact with customers and create attractive in-store experiences for them. So, if you don’t have the time or resources to recruit the required team, consider contacting a reliable in-store marketing agency that fits your needs and budget.